ZAMNA's festival for the pulse of the Earth
A festival that beats with the planet
ZAMNA wanted a new kind of festival, one where electronic music, untouched nature and immersive technology pulse as a single energy. The idea was huge and abstract: the heartbeat of the planet. It needed a name, a story and a world people could feel before a single ticket dropped.
We shaped the concept end to end: the Pulse of Gaia name and meaning, a brand world of luminous fields and crystalline stages, and a launch narrative carrying it from a teaser in Madrid to a global movement around music, nature and sustainability.
Where the planet's pulse becomes the beat.
The awakening of Gaia
A 30-second reveal film. Gaia was never born; she has always been here, dormant, woven into the world. A pulse surges through her, and from a petrified figure she slowly comes to life.
A second pulse, and she is gone,
moving toward the place where the Earth will gather.
A world, before a ticket drops
Four launch keys (the celebration, the line-up, the timetable and the purpose), each holding the same yellow signal against the living field.
GORILLAZ LIVE
THUNDERCAT · MACEO PLEX · REINIER ZONNEVELD LIVE · EREZ · KLAVERSON
20 SEPTEMBER 2025 · UNIVERSIDAD AUTÓNOMA DE MADRID
Not a festival you attend, but a heartbeat you join.
Pulse of Gaia joins forces with re:wild, the global nonprofit leading efforts to protect and restore the wild. Every ticket contributes €2 directly to support their mission.
