Client
XO8 ORIGINAL
Scope
AI AVATAR · CONTENT · BRAND
Markets
ITALY · GLOBAL
Period
2024 · ONGOING
( The Brief )
Build a muse the internet believes in
Mila Serra is Italy's first AI muse, a fully virtual talent we created, designed and run end to end. The brief was the hardest kind: make something synthetic feel human enough to follow, trust and want to work with.
We engineered her identity, voice and look, then built a content pipeline that ships a consistent character across photo, video and campaigns, believable enough that brands book her like any other face.
AI Avatar
Identity Design
Content Engine
Brand Deals
0
Audience built
0
Brand-ready posts / mo
0
Brand collaborations
0
AI-generated
( The Work )
Brand Integration
Picked up by the feed, not the filter.
From the stands to the for-you page, Mila moves through real-world moments like any other face, until you remember none of it exists. That blur between rendered and real is exactly the point.
( The Outcome )
A virtual muse the audience forgets isn't real, and brands treat like their next favourite face.
Next Case
XO8 Channels
Coming soon